Shopify email marketing is one of the most effective ways to connect with your customers. With the right Shopify email marketing app, you can easily create and send engaging, personalized emails that will help you increase conversions and drive sales. Shopify offers a wide variety of email marketing apps that are designed to help you get the most out of your email marketing efforts. In this article, we’ll take a look at 16 of the best Shopify email marketing apps that you should consider trying out now. From beginner-friendly apps to advanced automation tools, these apps will help you take your email marketing to the next level.
Why is the Shopify email marketing app essential?
Having a Shopify email marketing app is essential for a number of reasons:
- Targeted Marketing: Shopify email marketing apps allow you to segment your email list and target specific groups of customers with personalized and relevant messaging. This can lead to higher open and click-through rates and, ultimately, more sales.
- Automation: Many Shopify email marketing apps offer automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails. This can save you time and help you stay in touch with your customers on autopilot.
- Improved ROI: By using a Shopify email marketing app, you can track the performance of your email campaigns and see how they impact your bottom line. This will help you make data-driven decisions about your email marketing strategy, which can lead to improved ROI.
- Increased engagement: Shopify email marketing apps allow you to send personalized and engaging emails that will help you build stronger customer relationships. This can lead to increased customer loyalty and repeat business.
- Better analytics: With a Shopify email marketing app, you can track the performance of your email campaigns and gain valuable insights into your audience’s behavior. This can help you understand which emails are working and which aren’t and adjust your strategy accordingly.
Overall, having a Shopify email marketing app is essential to connect with your customers and promote your business effectively, and it helps you to increase sales and customer loyalty and improve ROI through automation and analytics.
What should you look for while choosing the best Shopify email marketing app?
When choosing a Shopify email marketing app, here are some things to consider:
- Automation: Look for an app that offers automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails. This can help you save time and stay in touch with your customers on autopilot.
- Segmentation: Look for an app that allows you to segment your email list and target specific groups of customers with personalized and relevant messaging.
- Email Templates: Choose an app that offers a variety of email templates that are customizable and easy to use.
- Analytics and Reporting: Look for an app that provides detailed analytics and reporting so you can track the performance of your email campaigns and gain valuable insights into your audience’s behavior.
- Integration: Check if the app can be integrated with other apps and tools you are currently using, such as Google Analytics, Facebook Pixel, etc.
- Support: Make sure that the app has a dedicated customer support team that can provide assistance when needed.
- Affordability: Compare pricing options and choose an app that fits within your budget.
- Additional features: Check if the app offers additional features like A/B testing, personalization, and scheduling options.
By considering these factors, you’ll be able to find a Shopify email marketing app that is tailored to your specific needs and can help you achieve your business goals.
Top 8 Shopify email marketing apps that you should try now
1. AVADA Marketing Automation
AVADA Marketing Automation is a Shopify app that allows store owners to automate and optimize their email marketing campaigns. It offers a wide range of features that include automation, personalization, and segmentation, as well as detailed analytics and reporting.
Features of AVADA Marketing Automation app:
- Automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails
- Personalization options to target specific groups of customers with personalized and relevant messaging
- Detailed analytics and reporting to track the performance of your email campaigns
- A/B testing options to optimize your email campaigns
- Easy to use and set up
Pricing and plans:
- AVADA Marketing Automation offers a 14-day free trial.
- Free plan
- Pro plan: from $9/month
- Advanced plan: from $49/month
- Enterprise plan: custom pricing
Link: https://apps.shopify.com/avada-marketing-automation
2. Sendinblue
Sendinblue is a comprehensive Shopify email marketing app that allows store owners to automate and optimize their email marketing campaigns. It offers a wide range of features that include automation, personalization, and segmentation, as well as detailed analytics and reporting.
Features of Sendinblue email marketing app:
- Automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails
- Personalization options to target specific groups of customers with personalized and relevant messaging
- Advanced segmentation options to target specific groups of customers
- Detailed analytics and reporting to track the performance of your email campaigns
- A/B testing options to optimize your email campaigns
- SMS and chat marketing options
Pros:
- The app has a wide range of features, including SMS and chat marketing options, which makes it a versatile tool for businesses.
- The user interface is user-friendly and easy to navigate
- It has a good support team that can help you with any questions or issues you may have
Pricing and plans:
- Sendinblue offers a free plan with limited features, and then four paid plans that start at $25/month.
- There is also a custom plan option for businesses with high email volume.
3. Omnisend Email Marketing
Omnisend Email Marketing is a comprehensive Shopify email marketing app that allows store owners to automate and optimize their email marketing campaigns. It offers a wide range of features that include automation, personalization, and segmentation, as well as detailed analytics and reporting.
Features:
- Automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails
- Personalization options to target specific groups of customers with personalized and relevant messaging
- Advanced segmentation options to target specific groups of customers
- Detailed analytics and reporting to track the performance of your email campaigns
- A/B testing options to optimize your email campaigns
- SMS and chat marketing options
- Pre-built email templates that are easy to use and customize
- Built-in landing pages to promote sales and special offers.
Pros:
- Omnisend offers a wide range of features, including SMS and chats marketing options, which makes it a versatile tool for businesses.
- The user interface is user-friendly and easy to navigate.
- Omnisend offers pre-built email templates and landing pages which can save time and effort.
- The app has a good support team that can help you with any questions or issues you may have
Pricing and plans:
- Free plan
- Standard plan: $16/month
- Pro plan: $59/month
Link: https://apps.shopify.com/omnisend-email-marketing
4. ActiveCampaign
ActiveCampaign is a comprehensive Shopify email marketing app that allows store owners to automate and optimize their email marketing campaigns. It offers a wide range of features that include automation, personalization, and segmentation, as well as detailed analytics and reporting.
Features:
- Automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails
- Personalization options to target specific groups of customers with personalized and relevant messaging
- Advanced segmentation options to target specific groups of customers
- Detailed analytics and reporting to track the performance of your email campaigns
- A/B testing options to optimize your email campaigns
- SMS and chat marketing options
- CRM (Customer Relationship Management) and sales automation features
- Advanced automation and tagging options
Pros:
- ActiveCampaign offers a wide range of features, including SMS, chat, and CRM features, which makes it a versatile tool for businesses.
- The user interface is user-friendly and easy to navigate
- It has a good support team that can help you with any questions or issues you may have
- Advanced automation and tagging options for effective segmentation
Pricing and plans:
- Free plan
- Lite plan: $15/month
- Plus plan: $70/month
- Professional plan: $159/month
Link: https://apps.shopify.com/activecampaign
5. Firepush
Firepush is a Shopify app that allows store owners to automate and optimize their email marketing campaigns. It offers a wide range of features that include automation, personalization, and segmentation, as well as detailed analytics and reporting.
Features:
- Automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails
- Personalization options to target specific groups of customers with personalized and relevant messaging
- Advanced segmentation options to target specific groups of customers
- Detailed analytics and reporting to track the performance of your email campaigns
- A/B testing options to optimize your email campaigns
- SMS and push notifications options
- Advanced automation and tagging options
Pros:
- Firepush offers a wide range of features, including SMS and push notifications options, which makes it a versatile tool for businesses.
- The user interface is user-friendly and easy to navigate
- Advanced automation and tagging options for effective segmentation
- The push notifications feature can help increase engagement and conversions
Pricing and plans:
- Firepush offers a 14-day free trial.
- Four paid plans start at $9/month.
Link: https://apps.shopify.com/firepush
6. Klaviyo Email Marketing
Klaviyo Email Marketing is a Shopify app that allows store owners to automate and optimize their email marketing campaigns. It offers a wide range of features that include automation, personalization, and segmentation, as well as detailed analytics and reporting.
Features:
- Automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails
- Personalization options to target specific groups of customers with personalized and relevant messaging
- Advanced segmentation options to target specific groups of customers
- Detailed analytics and reporting to track the performance of your email campaigns
- A/B testing options to optimize your email campaigns
- SMS and push notifications options
- Advanced automation and tagging options
- Advanced list management options
- Integration with other apps such as Google Analytics, Facebook Pixel, and more
Pros:
- Klaviyo offers a wide range of features, including SMS and push notifications options, which makes it a versatile tool for businesses.
- The user interface is user-friendly and easy to navigate
- Advanced automation and tagging options for effective segmentation
- It has good integration options with other apps
- The app has a good support team that can help you with any questions or issues you may have
Pricing and plans:
- Free to install (free up to 250 email contacts)
- Klaviyo offers a free trial and then four paid plans that start at $20/month.
- The app also has an enterprise plan for businesses with high email volume.
Link: https://apps.shopify.com/klaviyo-email-marketing
7. Privy
Privy is a Shopify app that allows store owners to automate and optimize their email marketing campaigns. It offers a wide range of features that include automation, personalization, and segmentation, as well as detailed analytics and reporting.
Features:
- Automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails
- Personalization options to target specific groups of customers with personalized and relevant messaging
- Advanced segmentation options to target specific groups of customers
- Detailed analytics and reporting to track the performance of your email campaigns
- A/B testing options to optimize your email campaigns
- SMS and push notifications options
- Advanced automation and tagging options
- Advanced list management options
- Popup and form options for lead capture
Pros:
- Privy offers a wide range of features, including SMS, push notifications, and lead capture options, which makes it a versatile tool for businesses.
- The user interface is user-friendly and easy to navigate
- Advanced automation and tagging options for effective segmentation
- The app has a good support team that can help you with any questions or issues you may have
- The lead capture options can help increase conversions
Pricing and plans:
- Privy offers a free plan, and then four paid plans that start at $24/month.
- Starter plan: $15/month
- Growth plan: $45/month
- Conversion-only plan: $70/month
- The app also has an enterprise plan for businesses with high email volume.
Link: https://apps.shopify.com/privy-email-marketing-and-lead-capture
8. SmartrMail
SmartrMail is a Shopify app that allows store owners to automate and optimize their email marketing campaigns. It offers a wide range of features that include automation, personalization, and segmentation, as well as detailed analytics and reporting.
Features:
- Automation features such as welcome emails, abandoned cart emails, and post-purchase follow-up emails
- Personalization options to target specific groups of customers with personalized and relevant messaging
- Advanced segmentation options to target specific groups of customers
- Detailed analytics and reporting to track the performance of your email campaigns
- A/B testing options to optimize your email campaigns
- SMS and push notifications options
- Advanced automation and tagging options
- Advanced list management options
- Popup and form options for lead capture
- Email design options with pre-built templates
- Product recommendations and dynamic content
Pros:
- SmartrMail offers a wide range of features, including SMS, push notifications, lead capture, and email design options, which makes it a versatile tool for businesses.
- The user interface is user-friendly and easy to navigate
- Advanced automation and tagging options for effective segmentation
- The app has a good support team that can help you with any questions or issues you may have
- The lead capture options can help increase conversions
- Product recommendations and dynamic content can help increase sales
Pricing and plans:
- SmartrMail offers a 14-day free trial and then four paid plans that start at $9/month.
- Standard plan: $19/month
- Unlimited plan: $99/month
- The app also has an enterprise plan for businesses with high email volume.
Link: https://apps.shopify.com/smartrmail
The bottom line
In conclusion, email marketing is a powerful tool for any e-commerce business looking to increase conversions and drive sales. The right email marketing app can help automate and optimize your campaigns, personalize your messaging, and provide detailed analytics and reporting. The 8 Best Shopify email marketing apps you should try now include AVADA Marketing Automation, Sendinblue, Omnisend Email Marketing, ActiveCampaign, Firepush, Klaviyo Email Marketing, Privy, and SmartrMail. Each app offers a unique set of features and pricing plans, so it’s important to do your research and find the one that best fits your business’s needs.
Ultimately, the bottom line is that incorporating an email marketing app into your Shopify store can help you reach your target audience and improve your ROI.
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